Two-time Grammy nominated singer and songwriter Justin Bieber has teamed up with PhoneGuard Inc. this week with a launched campaign dedicated to try and encourage responsible texting and driving through PhoneGuard’s Drive Safe software application which disables the use of texting, emailing, and all other keyboard functions of a mobile phone in a vehicle moving faster than 10 miles an hour. Justin and PhoneGuard are working closely together with the Remember Alex Brown Foundation which was organized by the family of the teenager who lost her life due to texting and driving. Apparently a multi-platform campaign is going to be coming out over the next couple of weeks which includes a ton of content, including PSA videos by Justin and the family of Alex Brown.
The United States Department of Transportation says over 1,000 people die a year just within the U.S. from texting and driving. Working with PhoneGuard will supposedly re-emphasize the importance of being responsible on the roads and increase public awareness of the dangers it can cause, while simultaneously providing financial support for the Remember Alex Brown Foundation.
“As a 17-year-old driver, I am aware of the countless distractions that we teenagers face on the road, and texting is one that is preventable,” said Justin. “There are too many young people, like Alex Brown, whom we’ve lost because of texting while driving, and it is my hope that, through this partnership with PhoneGuard, we will raise awareness of this issue and create safer conditions for everyone on the road.”
PhoneGuard’s revolutionary Drive Safe anti-texting while driving software application disables the use of all keyboard functions on a cell phone in a vehicle that is in motion over 10 mph.
The Don’t Text Don’t Drive Mobile Application on the phone will use a GPS to track an individual’s speed and coordinates and will from there automatically turn off certain functionalities of the driver’s mobile phone, making the user unable to text, email, instant message, etc. while driving. However, once the car is stopped for five seconds, the phone will automatically allow texting and other keyboard functions again. Unread text messages will be waiting for the user. Once the user starts to drive again, the software will now automatically block these activites again. Drive Safe is part of a larger application that now features additional safety components like a phone locator in the case that a phone is stolen.
“With more than 600,000 accidents and 448,000 injuries each year related to distracted driving, it’s clearly time to bring this issue to the forefront,” said PhoneGuard CEO Scott Frohman. “We’re very much looking forward to working with Justin Bieber on this initiative because he is able to connect with less experienced, new drivers and educate them about responsible texting and the Drive Safe™ application. Justin has played a key role in developing the program and his extraordinary reach will make him instrumental in promoting it. A tremendous amount of work has gone on behind the scenes since mid-May, and today is the beginning of the rollout that will include promotional videos, commercials, splash pages and websites featuring Justin, in addition to a few secret promotions that will be unveiled over the coming weeks, which we believe will be extremely inspiring and viewed by millions.”
Chairman of the Board, Keith St. Clair said, “We have been very impressed by the commitment of Justin and his team in helping develop this awareness and marketing program. It is quite clear to us that preventing injury and death due to distracted driving is very important to Justin, as is his desire to raise funds for charities that support this cause.”